Farmers of vidarbha region of maharashtra, have formed association in order to directly sell farm produce after processing and packaging at farm itself. The intention of creating this association is to supply farm produce of highest quality at the reasonable rate. The other purpose of this initiative is to create secondary line of business for debt-ridden vidarbha region farmers. It hope that this initiave will help us to reduce suicides by hopeless farmers in the region. By establishing this business model, it aim to reduce overall cost of product to the customer / end user as most of activities in producing these products will be done at rural level, resulting in many benefits in terms of low labour cost, low infrastructure cost, less handling and transportation cost and less number of intermediatories while handling the overall product to end user life cycle.
