Ambuja Cement
ENGAGEMENT THAT ENTHRALLS Ambuja uses state of the art technology to produce consistent quality of
cement from diverse raw materials available in different regions where
its factories are located. This capability has helped in building
customer s confidence. With this focus on the strength of the structure
The customer gets guidance on various aspects of building the house
from design to supervision and materials testing. The brand disseminates
information on these aspects through advertisements and guidance camps
even in small towns and local haats (bazaars).
INNOVEDGE To compete with the older, established players who had already written
off their plant cost, it was important for the brand to have the lowest
capital cost per ton of cement. Plants would have to be set up in record
time. Capacity utilization would have to be above 100% and power
consumption would have to be a record low. Given these constrains,
empowerment was not just a fashionable term; it was the only way to
achieve goals. If costs had to be controlled, it seemed absurd for
engineers to check back with their seniors for every little decision.
BRAND PROMISE Operating for over 25 years, Ambuja has proved to be the best cement for
construction and the best cement manufacturing company in India with
its uniquely sustainable development projects. Its environment friendly
initiatives have played a key role in India s efforts to become a green
state. The sustainable constructions and renewable energy projects
undertaken by it have a lion s share in creating a blueprint for
sustainable development in India s bright future
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