Price On Requesti) Marketing Intelligence Report Strategy This report includes a clear description of present and future direct
competition, market trends, visitation trends and major sources of
business. ii) Marketing and Sales Action Plan This comprehensive document includes pricing policy, tariff structures,
proposed advertising campaigns, market segment break-downs and the
relevant sensitivity analyses. iii) Preparation of Marketing Launch Program A 12 month product wise marketing and sales action plan leading up to,
including and after the opening of the hotel, identifies strategies to
promote and sell the facilities and services. iv) Pre-opening PR Activities Plans This includes arrangements, in coordination with the appointed PR
consultant, for periodic press conferences and press releases related to
the progress made on-site for placement in carefully selected media. v) Establish and Recommend Corporate Identity of the Project This would include a detailed brief to be given to an agency for
preparation of all graphic designs of the recreation-related areas. This
incorporates graphic signage, directional signage, framed artwork, 3D
art forms, staff uniform concepts, staff name badge, all printed
collateral (newsletter format, menu cards, brochure, price lists, etc.)
Green Routes Hotels
Kochi, Dist. Ernakulam