By drastically expanding the scope of freely available information, the Internet has fundamentally altered the concept of privacy as well as how people form opinions of anything and, perhaps more significantly, anyone. Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating search engine result pages or mentions in online media and Web sphere content. ORM primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor (in most cases business or individuals) may not want to show when their name is searched Most online reputation problems for a business/individual start because they are unable to effectively communicate with the patients. Thus under frustration, they turn to impler channels like Twitter, blogs or complaint sites. It is always advisable to avoid such frustrations to get a space in the online media, if that happens after all due care, these negative reviews need to attended as early as possible (through online/offline) to reduce the viral impact of it. Marking your presence in Social Media through getting interacted with the clients/consumers/customers help you to get connected with them and will also give room for you to ventilate their frustration. Your social media presence will help you engage with your clients/consumers/customers and improve their affinity towards you.
