We come from a thorough understanding that the image and identity of the brand or a company or its group companies, its products and its services is a sum total of many factors like changes, impressions, interpretation, values, influence, differentiation etc. The challenge is to create a unified desired perception that cuts across all the target segments and give it an identity that could be translated through all brand interfaces. We at ATF identify, create and manage the brand identity that is the most tangible and valuable carrier of brand perception.