To deliver value to the customer, be profitable and establish leadership in core markets. The company strives towards diversification and expansion of the product portfolio. To command top of the mind recall with the consumer by ensuring effective brand promotion strategies. Invest in research & development activities so that the company can deliver ever better products and always stay ahead. Focus on increasing global footprint by venturing into newer markets and at the same time forge fruitful alliances with entities operating within the same plane.