Price On Request Promotions are also held in physical environments at special events such as concerts, festivals, trade shows, and in the field such as in department stores. Interactions in the field (i.e., grocery and department stores), allow customers to purchase the brand or product immediately. The interactions among the brand and the customer are performed by brand ambassadors or promotional models that represent the products and brands in physical environments. Brand ambassadors or promotional models are hired by marketing companies that are hired by the brand to represent the product and/or service. Person-to-person interaction, as opposed to media-to-person involvement, establishes connections that add another dimension to promotion. Building a community through promoting goods and services can lead to brand loyalty. Promotion is one of the market mix elements or features, and a term used frequently in marketing. The marketing mix includes the four P's: price, product, promotion, and place. Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. Promotion is also found in the specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, there are three basic objectives of promotion. These are To present information to consumers as well as others. To increase demand. To differentiate a product. Activity Undertaken ITC Sunfeast Pasta Brand Repositioning
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