Business such as poultry, dairy, sheep or goat raring or animal husbandry often suffer due to various factors such as eruption and spread of infectious and contagious diseases, resulting in sudden fall in production, climatic charges, excessive heat and scarcity of water.EMU is naturally immune to all these adversities; hence EMU farming is preferred all over the world today. EMU farming as a complementary to agriculture and is going to be the most profitable business in the near future.EMU is a sober bird, living on grains, cereals, pulses and grass, its immune system is so strong that it hardly suffers from any disease. It survives in any type of climate. Each and every part of EMU's body is commercially valuable. Hence in India too, EMU- farming is taking its roots.EMU is a social bird with dark whitish complexion. The birds live in groups and can thrive under varying climatic conditions ranging 0 C to 52 C. These birds are omnivorous and eat leaves, vegetables, fruits, insects, worms. They can be fed modified poultry feedThe Government as per 1972 forest animal husbandry act for protection and raring of forest animals, has permitted EMU farming as such no permission from forest Department is necessary for rearing, farming and selling of these birds.At present there are four EMU Associations in India. They are;In Hyderabad as; Indian EMU Association;In Mumbai; National EMU Association;In Baramati; Maharashtra - Maha EMU Association;In Pune; EMU Farmer AssociationEMU farming is a big venture with a huge growth potential. EMUs are tough birds and are even immune to bird flu, but have to be protected from other specific diseases including encephalitis. With a little faith, EMU farmers can sit back and count their money, if they get together to promote EMU meat in households as well as hotel menus.Due to growing awareness of eating healthy, EMU meat is has started getting in demand in India too. Also, with the increasing acceptability of alternate medicine, EMU oil (removed from the fat deposited below the surface of the skin) containing the pain-relieving oleic acid, and believed to be good for arthritis, has huge commercial potential.INDIAN EMU FARMING- AVENUES AND PROSPECTSEMU farming is a big venture with a huge growth potential. EMUs are tough birds and are even immune to bird flu, but have to be protected from other specific diseases including encephalitis. With a little faith, EMU farmers can sit back and count their money, if they get together to promote EMU meat in households as well as hotel menus.Due to growing awareness of eating healthy, EMU meat is has started getting in demand in India too. Also, with the increasing acceptability of alternate medicine, EMU oil (removed from the fat deposited below the surface of the skin) containing the pain-relieving oleic acid, and believed to be good for arthritis, has huge commercial potentialEMU farming - Business of raising EMU birds for two main purposes:EMU is a bird that survives all climates whether it is farmed in Australia, USA, China and/or India.The first purpose is Breeding BirdsTo increase the EMU population, because of the high profits that can be made by selling young and adult EMU's birds.The second purpose is to Slaughter BirdsTo get the bi-products like EMU meat, EMU oil, EMU bone, EMU feathers, EMU skin, EMU nail;EMU is everywhere:As meat on the table;As oil with medicinal properties;As shoes/handbags in hi-fashion stores.In India's EMU industry is still in its early years, with NABARD giving loans, EMU farmers should have it better.