Marketing Communication Audit
Sevice Duration: 2 Days
Sevice Location: All Over India
GST11 yrs
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- The Marketing Audit refers to the comprehensive, systematic, analysis, evaluation and the interpretation of the business marketing environment, both internal and external, its goals, objectives, strategies, principles to ascertain the areas of problem and opportunities and to recommend a plan of action to enhance the firm s marketing performance. The marketing audit is generally conducted by a third person, not a member of an organization. Components: Macro-Environment Audit: It includes all the factors outside the firm that influences the marketing performance. These factors are Demographic, Economic, Environmental, Political, and Cultural. Task Environment Audit: The factors closely associated with the firm such as Markets, Customers, Competitors, Distributors and Retailers, Facilitators and Marketing Firms, Public etc. That affects the efficiency of the marketing programs. Marketing Strategy Audit: Checking the feasibility of Business Mission, Marketing Objectives and Goals and Marketing Strategies that have a direct impact on the firm s marketing performance.Marketing Organization AuditEvaluating the performance of staff at different levels of hierarchy. Marketing Systems Audit: Maintaining and updating several marketing systems such as Marketing Information System, Marketing Planning System, Marketing Control System and New-Product Development System. Marketing Productivity Audit: Evaluating the performance of the Marketing activities in terms of Profitability and Cost-Effectiveness. Marketing Function Audit: Keeping a check on firm s core competencies such as Product, Price, Distribution, Marketing Communication and Sales Force. Marketing audit process: Following are the steps for conducting a marketing audit: Assemble an Overview of Your Company.Describe Your Marketing Goals and Objectives.Describe Your Current Customers.Describe Customers You d Like to Target.Describe Your Product or Service.Describe Your Past Business or Marketing EncountersIdentify Three to Six Competitors.Begin to Outline a Communication Plan Advantages: Marketing audits reintroduce you to your product or service.Marketing audits remind you of the initial campaign goals so you can adapt and succeed.Marketing audits allow you assess what s worked, and what hasn t.Marketing audits uncover inefficiencies that you didn t know existed..Marketing audits recharge your campaign and spark life into new strategy and direction.Zumosun Invention Private LimitedVaishali Nagar, Jaipur
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Troika Marketing has developed a program to help organizations to upgrade their marketing and communications function. The marketing audit is the corner stone of this program, and it presents a thorough review of all things in marketing and communications, including: Resources Processes Programs Successes and failures Broader organizational influences By benchmarking these elements against our knowledge of contemporary marketing. we are able to provide a comprehensive yet tactical definition of prevailing obstacles. We provide a series of actionable recommendations to overcome the obstacles, and prioritize the recommendations according to the expected impact and potential implementation difficulty. This is specifically intended for companies seeking an in-depth, objective review of their marketing and communications capabilities and what may currently be holding them back.Troika Business Consultants Pvt. Ltd.New Delhi15 yrsGet Best QuoteCall Now8048977118,3376Marketing Audit
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