Pranay Baidya returned to his roots to Calcutta after a Degree in Fashion from prestigious D&A College in New Zealand. Being creative manager at NZ Wool Board was exemplary training in the business of Fashion & Luxury. The label which turns 3 this December is one of the fastest growing ethnic brands in the region. The ethically sourced, crafted and fairly priced ensemble of contemporary prints, heritage weaves and delicately embroidered Sarees & lehenga's are popular with celebrities, industrialists and politicians alike.
Pranay's menswear range which was launched a year ago has surpassed the stylishly dressed designers own expectations. Parsigara embroidered kurta's, Nehru jackets, achkans, breeches & bespoke suits are popular sartorial choices! Pranay Baidya Bridal is a bespoke luxury line that not only focuses on the Bride and Groom but also finds a space in the wardrobe of everyone who is a part of all the festivities that customarily make up the grand event.
Pranay Baidya Atelier’s charming viewing room, housed in an early 1900’s Bengali home off Elgin Road, with its high ceilings and an eclectic collection of colonial furniture, artifacts and antiquities collected from the designers many travels overseas are guaranteed to be a treat for connoisseur and lay person alike.
Pranay Baidya’s latest collection showcases the best of both worlds – the bride’s and the groom’s encapsulating dreams in the fabric of glorious happily ever after. Known for his wearable and minimalistic yet chic and sophisticated creations, Pranay Baidya is well-known for his signature style. The young designer creates impressions, memories and nostalgia with his garments reminiscent of old-world sensibilities eloquently infused with a grand touch of the modern. Even as he weds a man and a woman in his traditional yet contemporary clothes, he marries richness and luxury through his exemplary and deeply inspiring collections. Irresistible and beautiful, the latest wedding ensemble by Pranay Baidya is a bouquet of miniscule stories ready to be told, experienced and lived. He combines effortless ease and breathtaking sweep of imagination in his silhouettes that transforms a marriage into a fairy tale fusing harmony, happiness and intimacy.
Pranay Baidya Bridal completes the cycle of love and binds two souls eternally through the fall of his kurtas, the ripples of her shaded chiffon pallu, the rustle of her silk tulle pleats. This is called Celebration. Step into his world of contemporary ethnic wear and begin the journey.