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by:Francis Kannoi Marketing Planning Services Private Limited, Chennai
Product Description
The Markets Database lists all the cities and towns in the country where a particular durable is sold. It provides an estimate of the market in 2010-2011 and a forecast of the retail off-take in each of these cities and towns for 2012-2013.
An estimate of the market in a sales or distributor territory is the ultimate action point for a company. Without this estimate, the bench-mark to decide on the sales within a territory is the previous year's sales, which may not be a very reliable input, especially in weak markets.
Further, a list of markets will also help in identifying the markets where a brand is not present and will help decide which of them are important enough to be included for coverage.
With the help of the Markets Database, the sales planner can, thus, have information at his finger-tips about the markets and his company's performance in the nooks and corners of the country, to identify problems, demand explanations and initiate action at the earliest.
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Electronics Household Appliance
by:Francis Kannoi Marketing Planning Services Private Limited, Chennai