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Ambuja Cement has recently launched an innovative green building offering– Ambuja Plus Cool Walls – for Individual Home Builders (IHBs) in Raipur. The revolutionary product with ‘Heat Barrier Technology’ ensures maintenance of a 5° C temperature difference indoors; no matter how hot or cold the external temperature is; thus saving energy.
This greener alternative made of aerated autoclaved concrete blocks is also stronger than any ordinary wall and less dense. In fact, this is the first time that a leading cement manufacturer has offered a masonry solution addressing the needs of the diverse and unorganised IHB segment.
Commenting on the advanced offering, our MD & CEO Ajay Kapur said, “Since our inception, innovation has been the hallmark of all our offerings and we have always endeavoured to develop an array of eco-friendly products to ensure a healthier, cleaner and greener tomorrow; supporting India’s efforts to become a green nation. Ambuja Plus Cool Walls reinforces our strong commitment towards introducing products that deliver high strength and performance while strongly integrating sustainability traits.”
“The product gives multiple benefits of superior strength and durability as well as ensures ambient temperature in the house. We are confident that this new product will provide further impetus to our Group’s vision,” added Mr Kapur.
The launch in Raipur follows an excellence response in Gujarat, Punjab and Himachal Pradesh where it was unveiled last year.
Whilst the B2B segments have over the years gradually advanced with more efficient building solutions afforded by concrete blocks and fly ash bricks, the IHB segment that drives 70% of the construction demand annually still strongly considers the brick masonry work as the mainstay of a home building process, which negatively impacts the environment, as it uses fertile topsoil.
With Raipur weather is characterised with a tropical wet and dry climate, and the summer months sometimes recording as high as 48 degree celsius, Ambuja Plus Cool Walls will prevent the heat from entering into the walls. The product enhances the life of house paint and will not have efflorescence which is a very common phenomenon with brick wall.
At a time when ‘global warming’ is becoming a major concern for emerging economies like India, the product, which has been developed by Ambuja’s in-house, provides thermal insulation. Traditionally, clay brick walls need to be cured whereas Ambuja Plus Cool Walls with heat-resistant concrete blocks and Blockol (Block Jointing Mortar) does not require curing, thereby saving huge quantities of water during the construction process; and also reduces the hassles faced by the consumer.
The innovative product demonstrates yet another initiative by Ambuja Cement to contribute towards sustainability as it not only reduces CO2 emissions’ footprint; saves energy and water.
Ambuja AAC Block, Size: 12 x 4 x 2 inch
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