Ambuja Cements Ltd, one of India’s leading cement manufacturers, has launched an innovative green building offering for Individual Home Builders (IHBs) – Ambuja Plus Cool Walls’. The revolutionary product with ‘Heat Barrier Technology’ maintains a 5° C temperature difference indoors - no matter how hot or cold the external temperature is - thus saving energy.
Commenting on the launch, Ambuja Cement MD & CEO Ajay Kapur said, “Ever since our inception, innovation has been the hallmark of all our offerings. The introduction of Ambuja Plus Cool Walls reinforces our strong commitment towards delivering high strength, performance and sustainable development.
We are confident that this new product will provide further impetus to our vision so that the “World Builds Better”. This is yet another step towards environmental friendly construction. We are very excited to see the enthusiasm of the construction fraternity to our offerings,” added Mr Kapur.
Following the excellent response to Ambuja Plus Cool Walls in Gujarat, the product has now been launched in Punjab and Himachal Pradesh recently. In the next few months, it will also be introduced in different markets across the country.
Whilst the B2B construction segment has evolved with efficient building solutions like concrete blocks and fly ash bricks, the IHB segment (comprising ~70% of construction demand annually) still depends on brick masonry during the home building process. However, this has an environmental impact, as it uses fertile soil. Also it gives rise to efflorescence on clay brick walls.
Ambuja’s Chief Marketing Officer Sanjay Kumar Gupta said, “Developed by Ambuja’s in-house team, Ambuja Plus Cool Walls is a cleaner and greener offering to the IHB community. At a time when ‘global warming’ is becoming a major concern for emerging economies like India, Ambuja Plus Cool Walls is equipped with ‘Heat Barrier Technology’, that helps maintain a temperature difference of at least 5 °C.
About Ambuja Plus Cool Walls
• A complete solution to build a house that can withstand temperature variations and keep the interiors of a home at a comfortable temperature
• Traditionally, clay brick walls need to be cured, whereas, Ambuja Plus Cool Walls does not require curing, thereby saving huge quantities of water during the construction process; and also reduces the hassles faced by the consumer.
• Ambuja Plus Cool Walls is made of heat-resistant concrete blocks and Blockol – Block Jointing Mortar - for joining these blocks.
• Ambuja Plus Cool Walls are stronger than walls made from any other material
About Ambuja Cement
Ambuja Cements Ltd, a part of the global conglomerate LafargeHolcim, is one of the leading cement companies in the Indian cement industry. Operating for over 30 years, Ambuja has proved to be the best cement for construction and the best cement manufacturing company in India with its uniquely sustainable development projects. Its environment friendly initiatives have played a key role in India’s efforts to become a green state. The sustainable constructions and renewable energy projects undertaken by it have a lion’s share in creating a blueprint for sustainable development in India’s bright future. Currently, Ambuja has a cement capacity of 29.65 million tonnes with five integrated cement manufacturing plants and eight cement grinding units across the country.