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by: Synergy Management Advisors, Hyderabad
Kotak Bank was a new entrant in the banking industry and cost of funds was higher for a new entrant compared to the established and big banking entities. This needed Kotak bank to come up with innovative sales process and a system of identifying the right customer. GroupSynergy helped the bank create “ Identified for Kotak” paradigm and a competitive sales process to energise and empower the entire sales personnel across the levels and organization.
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