Glow & Lovely is based on pioneering technology that has made multiple skin health benefits available to millions of consumers at an affordable price. The brand has been progressively changing its formulation, and includes other vitamins like B6, C & E, allantoin, known to protect the skin from external aggressors, UV rays and environmental pollution. The product is designed to improve the skin barrier function, improve skin firmness, and smoothen skin texture - all of which help enhance radiance and glow holistically. The product has never been, and is not, a skin bleaching cream.