Hawai Chappal introduction:
Hawai Chappals Are Used By Practically All Cross-sections Of People, Including The Young And Old,urban And Rural, Poor And Rich. While The Lower Middle Class Uses It As Utility Footwear, The Moreaffluent Sections Use It For Casual Wear.
Market Potential:
Since Hawai Chappals Are Used By A Large Cross-section Of The Population, It May Be Assumedthat Of The Total Population Of 365 Lakhs In The North-eastern Region, About 60% I. E. About 219lakhs Would Be Using Hawai Chappals. The Demand For Hawai Chappals Would Mainly Depend Onthe Rate Of Wear For The Users. In The Case Of Those Who Use It For Daily Wear, Namely The Poorersections And Rural Folk, The Life May Be Shorter Whereas For Others It May Be Longer. On Anaverage It May Be Assumed That A User Would Require One Pair Of Hawai Chappals In A Year. Onthis Basis, The Demand For Hawai Chappals In The North Eastern Region Is Estimated At 219 Lakhspairs Per Year. There Are At Present Only Two Units Manufacturing Hawai Chappals In The Northeastern Region. Bulk Of The Demand Is Being Met By Established Brands Like Bata, Lakhani,carona And A Host Of Small Manufacturers Outside The Region, Who Sell The Products In The Northeastern Market. If New Tiny Units Are Able To Capture Even 5% Of The Market, They Have Adequatemarket Opportunity To The Tune Of 11 Lakh Pairs Per Year. Considering The Capacity Of A Typical Tinyunit As 150,000 Pairs There Is Scope For Over 7 Tiny Units To Be Set In The North Eastern Region.