Our profound association with the Rubber and Coatings Industry in Eastern India traces its origins back to 1974 when our esteemed founder, Late Shri M.P. Bhalotia, took a visionary step by establishing a Zinc Oxide plant in DumDum, near Calcutta Airport. This strategic move marked the beginning of our journey in the chemical distribution sector. We started selling Zinc Oxide, a key ingredient in rubber production, to various manufacturers of rubber goods as well as the paints industry in Eastern India. Our commitment to delivering high-quality products and exceptional service soon earned us a solid reputation among our valued clientele.
As our association with the Rubber and Coatings Industry continued to flourish, we recognized the need to diversify our product portfolio to better cater to the evolving market demands. In 1988, we seized a significant opportunity by becoming the Distributor for Hi-Tech Carbon, a renowned subsidiary of the Aditya Birla Group, for Eastern India. This pivotal moment marked our entry into the realm of Carbon Black, a versatile and widely used material in the rubber, coatings, and plastics industries.
The introduction of Carbon Black to our product range opened new avenues of growth and expanded our market base not only in the Rubber and Coatings Industry but also in the thriving Plastic master-batch Industry in the Eastern region. This strategic expansion allowed us to better meet the needs of our valued customers and forge stronger relationships within the industry.
Furthermore, our dedication to partnering with global leaders in their respective fields has further solidified our position as a trusted distributor of high-quality chemical products. We proudly represent renowned companies such as Venator (formerly Huntsman Corporation) for Titanium Dioxide, Ashland Global for Cellulose Ethers, Defoamers, and other additives, Birla Carbon for Carbon Black, Sudarshan Chemicals for pigments, Jesons Industries for Emulsions/Binders, and Lonza (now Arxada) for Biocides, among others. These collaborations enable us to offer a comprehensive portfolio of top-notch products, ensuring that we meet the diverse requirements of our discerning clientele.
At Purandar Investment, our business model is deeply rooted in the B2B framework, acting as a crucial intermediary between our esteemed Principals and a vast network of micro to small manufacturers. With our extensive reach and strong distribution network, we effectively connect more than 150 manufacturers spread across the states of West Bengal, Bihar, Odisha, Jharkhand, and the North-Eastern region, including Assam and the seven sisters. By serving as a trusted interface, we facilitate seamless communication, reliable supply chains, and exceptional customer service, ultimately driving mutual growth and success for all parties involved.
Through our unwavering commitment to quality, excellence, and customer satisfaction, we continue to empower businesses in the Rubber and Coatings Industry, as well as the broader Paints, Inks, Construction Chemicals, Rubber, and Footwear sectors. With a rich legacy, a diverse product portfolio, and a dedicated team of professionals, we remain steadfast in our mission to deliver value-driven solutions and propel the success of our esteemed clients in Eastern India.