Rainman Consulting Private Limited

A consumer goods brand and its variant were once growing across Asia, but were losing sales due aggressive competition. It also had a typical problem - not knowing clearly what marketing inputs work across market clusters. RainMan's task was to iden...

RainMan brings together domain expertise across marketing, media and analytics. It aspires to hit the sweet spot (as shown in the diagram) and believes that it needs to be exploited to improve the effectiveness of marketing.

When it comes to implementing analytics across a company, marketing departments' biggest problem is not of analysing all the relevant information it possesses. It's of gathering this information in order to analyse it, then updating fresh information...

To come up with an effective portfolio strategy, it is often crucial for marketers to use existing data to predict the growth of a category (and any sub-categories) over time. RainMan uses a number of methods to forecast category growth. These take...

The sales force is a scarce and expensive resource for any marketer. This holds true whether it is a direct sales force selling real estate or automobiles, or an indirect sales force selling to intermediaries like grocery stores or general merchants...

The digital revolution has changed the way consumers engage and interact with brands. Earlier, the process was quite linear, but consumers today interact with brands through a plethora of media connect points. Thus, a marketer's task is to maximise ...